Bean There is a South African coffee company whose vision embodies the ethicality and empowerment of fair-trade, seeking exceptional quality and not settling for less, in order to elevate coffee in the eyes of their customers and clients.

The product in which this campaign is surrounding is a new packaging design for Ethiopian single origin coffee beans. It is the start of transforming the packaging for their entire range of beans into sustainable and eco-friendly materials, further reflecting their brand values.

This campaign aims to achieve more brand awareness, customer loyalty, and to sell existing products with new, eco-friendly packaging. It aims to achieve this through a wider approach to marketing than their existing approaches, which are mostly limited to social media. This will be done through billboards, posters and also social media.