The Corlett Drive Improvement Precinct is a collective initiative designed to restore pride, safety and vitality to one of Johannesburg’s important business corridors.

CDIP (Corlett Drive Improvement Precinct) required a complete brand identity and digital presence to reflect its mission of driving positive change within the precinct. The project involved the creation of a new visual identity, brand strategy, messaging framework, and a fully custom website designed to engage businesses, property owners, residents, and stakeholders. Alongside the branding, the website was designed to serve as a central hub for precinct information, news, events, membership, contributions, and business directories.